ALSAYER CSR & LEXUS CAMPAIGNS FOR ROAD SAFETY

ALSAYER Corporate Excellence Department and Lexus with NGO partner Sahi initiated an encouraging CSR activity at Al Hamra Mall Lexus booth as part of its mission to spread awareness on Road Safety. The campaign mainly focused on the children who shared their passionate messages towards parents, siblings and family. It also addressed parents to be role models for children by complying with safety rules and avoiding irresponsible behavior such as reckless driving, usage of mobile, not wearing seatbelts etc. The campaign delivered a positive impact supported by strong cooperation from partners and participation from visitors reflecting true spirit towards sustainable community development.