ALSAYER HONORED BY TOYOTA MOTOR CORPORATION as One of Only Six Global Dealers to Receive Prestigious 70-Year Award

Mohamed Naser Al Sayer & Sons Est. Co. W.L.L (ALSAYER) is proud to announce it has been honored with the 70th Year Award from Toyota Motor Corporation (TMC). This elite recognition, bestowed upon only six Toyota dealers worldwide, celebrates seven decades of unwavering commitment to automotive excellence, market leadership, and the enduring partnership between ALSAYER and TMC.

The award signed by Mr. Akio Toyoda – Chairman, designed and manufactured by the prestigious Taya Shikkiten Corporation, includes the legendary phoenix, which symbolizes the enduring power of life with victory over adversity, underscores ALSAYER Group’s commitment to excellence, development and innovation over seven decades. We dedicate it to our valued customers, for their great trust and support.

According to Mubarak Naser Al-Sayer CEO of ALSAYER Group

“Receiving this award from Toyota Motor Corporation is a moment of immense pride for the entire Al-Sayer Group family,” the Group stated. “It underscores a legacy built on trust, development, and a shared vision for the future of mobility. We dedicate this achievement to our valued customers, whose loyalty and support have been the cornerstone of our success for seventy years.”

The award marks a historic milestone for the Kuwaiti automotive sector, highlighting a journey that began in 1954 when ALSAYER became the world’s second-ever Toyota dealer. Since its inception, the Group has been a pioneer in the region, transforming the local landscape through a relentless focus on innovation and the “Customer First” philosophy.

A Legacy of Global Significance

The 70th Year Award is not merely a celebration of longevity; it is a testament to ALSAYER’s role as a global benchmark for dealership operations which includes:

• Decades of Market Leadership: Maintaining a leadership position in the Kuwaiti market through strategic growth.
• Operational Excellence: Continuous investment in world-class facilities and service standards.
• Brand Stewardship: Upholding the core values of Toyota while adapting to the evolving needs of the Kuwaiti consumer.

Strong Performance of Toyota and Lexus Powered by a Legacy of Kaizen

Central to ALSAYER’s success is the philosophy of Kaizen (continuous improvement), which has driven the Group to reach unprecedented global milestones. This journey of growth is defined by a series of industry-leading achievements:

• Pioneering Luxury: The successful launch of the Lexus trademark in 1989, followed by the 2010 opening of the world’s largest Lexus luxury showroom in Kuwait.
• Customer Centricity: The launch of the “No. 1 by Far” program, a revolutionary 360-degree customer care initiative that was the first of its kind globally.
• Unmatched Service Excellence: Winning the TMC Customer Service Excellence Award for 16 consecutive years—a feat achieved by only three Toyota distributors worldwide.
• Technological Leadership: The recent implementation of the AutoStore robotics parts warehouse system, making ALSAYER the first Toyota dealer globally to adopt such advanced automation.

These milestones reflect a continuous expansion of facilities and a dedication to staying at the forefront of the global automotive industry.

Driving the Future of Kuwait’s Automotive Market

As ALSAYER enters its eighth decade, the Group remains committed to pioneering new standards in the industry. From futuristic mobility solutions to digital transformation in customer service, ALSAYER continues to lead by example, ensuring that the partnership with TMC remains a catalyst for further growth and excellence in Kuwait.