Toyota Named Most Influential Automotive Brand

Based on the results of Ipsos’ inaugural “Most Influential Brands (MIB) in Kuwait 2026” study

Mohamed Naser Al-Sayer & Sons Est. Co. W.L.L. has announced that Toyota is recognized as the Most Influential Automotive Brand in Kuwait for 2026 by Ipsos, a global leader in market research. The award was presented as part of Ipsos’ inaugural “Most Influential Brands (MIB) in Kuwait 2026” study.

The MIB study, conducted by Ipsos in January 2026, surveyed 1,489 adults aged 18 and above residing in Kuwait through computer-aided personal interviews, with results weighted to census data to ensure the sample was representative of Kuwait’s population. The study evaluated 98 national and global brands across 15 categories, measuring brand influence across six core dimensions: Trustworthiness, Leading Edge, Corporate Citizenship, Engagement, Utility, and Empathy.

Within the automotive sector, Toyota was identified as the leading brand, reflecting strong consumer perceptions of trust, reliability, and long-standing presence in the Kuwaiti market. Across the overall study, trustworthiness and leading edge emerged as the strongest drivers of brand influence in Kuwait, followed by engagement and corporate citizenship — underscoring the importance Kuwaiti consumers place on brands that are dependable, innovative, and responsive to their needs.

According to Bader Faisal Al-Sayer, Senior Marketing Manager for Toyota at ALSAYER “This recognition from Ipsos is a testament to the trust the people of Kuwait continue to place in Toyota and a source of great pride for our entire team. For decades, ALSAYER has worked to bring Toyota’s promise of quality, reliability, and innovation to every customer we serve”.

ALSAYER Group will continue to build on this recognition by deepening its commitment to customer trust, product innovation, and community engagement across Kuwait, in line with Toyota’s global vision of mobility for all.