Lexus Achieves Record Global Growth, Unveils Bold Five-Year Roadmap Toward Full Electrification

Following a landmark year of record-breaking performance, Lexus today reaffirms its commitment to leading the luxury mobility sector through a transformative evolution. With a focus on the “Lexus Electrified” vision, the brand is accelerating its transition toward becoming a 100% Battery Electric Vehicle (BEV) brand globally by 2035.

Unprecedented Sales Success and Global Momentum
Lexus has reached a new pinnacle in its 35-year history. In 2024, the brand achieved an all-time global sales record of 851,214 units, a 3% increase over the previous year. This momentum surged into 2025, with sales growing by an additional 7.1%.

The brand’s success has been driven by a diversified “Multi-Pathway” strategy, meeting diverse customer needs across regions:

• North America & Europe: These regions saw record highs, with Europe reporting a staggering 20% growth.
• Electrified Dominance: Electrified models now account for nearly 50% of global Lexus sales. In Western Europe, this ratio has reached an incredible 99%.
• Core Model Strength: The success of the all-new compact LBX and the flagship LM, alongside the perennially popular RX and NX hybrids, has solidified Lexus’s market-leading position.

The Roadmap to 2030: A Five-Year Innovation Sprint
The next five years represent the most critical phase in the Lexus evolution. By 2030, Lexus aims to offer a full lineup of BEVs across all categories, with the goal of reaching 100% BEV sales in Europe, North America, and China.

Key milestones for the next 5 years include:

• 2026: The Next-Gen Launch: Lexus will debut its first next-generation BEV, inspired by the LF-ZC concept. These vehicles will feature a revolutionary modular structure created via “Giga-casting” and a new software platform, Arene OS.
• 2027-2028: Battery Breakthroughs: The introduction of high-performance batteries, including Solid-State technology, targeting a cruising range of over 1,000 km and ultra-fast charging times of 10 minutes or less.
• Expanded BEV Lineup: Following the success of the RZ SUV, Lexus will introduce the all-electric ES sedan and a production version of the LF-ZL flagship SUV, ensuring luxury and performance are never compromised.

“We are not just changing the powertrain; we are reshaping the future of mobility,” said Lexus International President Takashi Watanabe. “Through innovative engineering at our new Technical Center Shimoyama, we are crafting vehicles that are both environmentally conscious and exhilarating to drive.”

Innovation: The Lexus Driving Signature
At the heart of this evolution is the Lexus Driving Signature. Future EVs will leverage proprietary technologies like DIRECT4 (all-wheel-drive force control) and Steer-by-Wire to provide a linear, intuitive connection between driver and machine. By integrating hardware and software through Arene OS, Lexus will offer personalized driving experiences that evolve with the owner over time.