Empowering the Next Generation for Safer Roads
As part of its unwavering commitment to promoting safety, sustainability, and community well-being, ALSAYER Group has once again taken the lead by delivering an impactful road safety awareness session at Bayan Bilingual School. The initiative, which engaged and inspired more than 50 students, underscores the Group’s dedication to fostering a culture of responsibility & care among Kuwait’s youth.
Recognizing that traffic accidents remain one of the leading causes of injury and death worldwide, ALSAYER Group designed the session to emphasize the critical importance of following road safety rules, both as pedestrians and passengers. The program not only highlighted the life-saving benefits of responsible behaviors, such as reducing accidents, preventing fatalities, and promoting safer communities, but also addressed the harsh consequences of ignoring traffic regulations, including injuries, legal penalties & long-term societal costs.
A standout feature of the session was its focus on empowering children to become ambassadors of safety within their families and social circles. We have emphasized how young people can positively influence their parents and loved ones by encouraging them to respect traffic laws, wear seatbelts & adopt safe driving habits. This “child-to-parent” influence creates a ripple effect, amplifying the reach & impact of road safety messages beyond the classroom.
To ensure that the learning experience was engaging, educational, and enjoyable, the Corporate Sustainability and Responsibility (CSR) team at ALSAYER organized an interactive quiz. Students eagerly participated, answering questions that tested their knowledge of road safety rules and best practices. The lively interaction not only reinforced key messages but also made the session memorable and fun for all involved. Every student proudly took part in the Road Safety Pledge, publicly committing to always follow the rules, buckle their seatbelts, and encourage those around them to stay vigilant and cautious on the roads. This collective promise marked an important moment, reinforcing the students’ roles as responsible, attentive & safety-conscious young citizens.
Eng. Nehad Al-Haj Ali, Group Manager of Corporate Excellence at ALSAYER Group, confirmed that “Raising awareness among young people is not just about teaching them the rules , it’s about planting the seeds of responsibility and care. When children become advocates for safety, they influence their families and communities, creating a ripple effect that strengthens positive behavior and helps build a safer, more conscientious society. These programs are essential for driving long-term cultural change.”
ALSAYER Group has long been a champion of youth-centered initiatives, believing that today’s young people are tomorrow’s leaders. We continue to demonstrate our strong corporate values and deep commitment to making a lasting difference across Kuwaiti society and to support the well-being of the community, working hand in hand with schools, families, and public institutions to create a safer, healthier & more sustainable future for all.
