ALSAYER Group Leads as Strategic Partner of the International AI Conference on Public Relations and Customer Service

As the strategic partner, ALSAYER Group reinforced its leadership in innovation, service excellence, and responsible technology adoption through its participation in the International Conference on Artificial Intelligence in Public Relations and Customer Service, organized by the Kuwait Public Relations Association on 11 January 2026 at the Kuwait National Library, held under the patronage of H.E. Abdulrahman Al-Mutairi, Minister of Information and Culture.

The conference delivered valuable insights to public and private sector stakeholders, supporting the adoption of global best practices in public relations and customer service. These outcomes contribute to enhanced customer experiences, effective AI integration, and alignment with Kuwait Vision 2035, particularly in strengthening the link between innovation, communication, and service quality.

Eng. Ibrahim Al-Fouzan, Senior Business Director of Toyota Service Division at ALSAYER, highlighted the importance of keeping pace with rapid technological advancement, noting that adopting advanced public relations and customer service practices is essential to maintaining strong, trusted relationships between customers and organizations.

Eng. Nehad Haj Ali, Group Manager of Corporate Excellence at ALSAYER Group, emphasized that successful AI integration depends on skilled professionals and continuous development. He affirmed the Group’s commitment to adopting artificial intelligence responsibly, ethically, and efficiently to ensure meaningful and sustainable outcomes.

The conference agenda addressed key topics shaping the future of public relations and digital customer service in Kuwait, including digital communication strategies, innovation and entrepreneurship, cybersecurity, professional ethics, and data privacy. It also explored the expanding role of artificial intelligence in driving service excellence and advancing the objectives of Kuwait Vision 2035.

In addition, the conference featured specialized training sessions that enabled participants to apply AI concepts in practical contexts. These sessions focused on AI-supported decision-making, cybersecurity reinforcement, digital crisis management, and innovative customer service solutions through digital transformation.

Through its strategic partnership, ALSAYER Group reinforced its commitment to knowledge exchange, talent development, and raising service standards, positioning the conference as a leading platform for advancing AI-driven public relations and customer service in Kuwait.