ALSAYER Group Launches iVolution Program to Drive Digital Transformation Powered by SAP S/4HANA

• Strategic five-year partnerships with SAP Middle East and Proaxia mark a defining milestone in the company’s enterprise modernization journey.

ALSAYER Group officially launched the iVolution Program, a comprehensive digital transformation initiative that will redefine how the organization operates, serves its customers, and competes in an evolving market landscape. The launch was held in the presence of the company’s executive leadership, senior management, and distinguished partners.

As the cornerstone of the iVolution Program, Al-Sayer Group has signed a five-year strategic agreement with SAP Middle East, securing access to SAP’s latest innovations in enterprise solutions, cloud computing, and artificial intelligence. The agreement was signed by Mr. Mubarak Naser Al-Sayer, Chief Executive Officer, and Ms. Sundus Bushari, Country Managing Director – SAP Kuwait.

In parallel, ALSAYER Group has partnered with Proaxia, an SAP-focused software solution and consulting partner. Proaxia was represented by Mr. Sascha Lessmann, Managing Director – Proaxia MENA. ALSAYER will implement Proaxia’s automotive-specific Sales & Services Solution (VSS), providing ALSAYER Group with access to industry-leading technologies that strengthen operational capabilities, elevate service delivery, and consistently exceed customer expectations.

According to Mr. Mubarak Naser Al-Sayer “iVolution is more than a technology program — it is a commitment to our people, our customers, and our future. We have invested in the best, and I am confident that this team will go the distance to make it a success.”

Mr. Bengt Schultz, Chief Operating Officer, ALSAYER Group said “iVolution will fundamentally strengthen how we operate. It will enable our teams to deliver greater value to our customers — faster, more consistently, and to a higher standard.”

ALSAYER Group IT Department led by Mr. Ivan Tkachenko Chief Information Officer and Mr. Cajetan Barreto Group Manager – Project Management Office stressed that the iVolution Program is designed to deliver measurable impact across four core pillars:

• Operational Excellence: Streamline and standardize processes across the organization through the unified SAP S/4HANA platform, reducing complexity and increasing efficiency at every level.
• Customer Value: Elevate the customer experience by enabling faster, more reliable, and more personalized service — positioning Al-Sayer Group as the partner of choice.
• Data-Driven Decision Making: Equip leadership and management teams with real-time insights and advanced analytics to drive smarter, faster business decisions.
• Future-Ready Foundation: Build a scalable, cloud-enabled enterprise architecture that supports continuous innovation and positions the Group for long-term growth.