ALSAYER Group Celebrates Employee Achievements and Emphasize Continuous Improvement at Annual Convention 2025

The ALSAYER Group recently hosted its annual employee convention, celebrating the achievements across its various divisions, including Mohamed Naser Al Sayer Est. Co. W.L.L for Toyota and Lexus Sales Service and Parts Division, Bahrah Trading Company for commercial vehicles and heavy equipment including HINO, Bobcat, Doosan, Car Rental and Leasing, Insurance, ALSAYER Engineering for Yokohama tires, Cofran and Abaar lubricants and Nexa Autocolor, KAFF for animal feed, Al Dhow Holding for Investment and ALSAYER International Real Estate.

The event was attended by the Board of Directors of the Group Mr. Faisal Bader Al-Sayer Chairman, Mr. Mubarak Naser Al-Sayer CEO, Mr. Mohamed Naser Al-Sayer Executive Board Member alongside the Executives and Management team.

In his speech, CEO Mr. Mubarak Naser Al-Sayer emphasized the group’s strength being rooted in its employees’ curiosity and dedication, highlighting the management’s commitment to providing growth opportunities for everyone. The event underscored ALSAYER’s foundational promise to not only deliver quality products but also to enhance customer and employee experience.

Mr. Bengt Schultz, the Chief Operating Officer, praised the team for integrating Kaizen principles—focused on continuous step-by-step improvement—with the agility to adapt strategically. He encouraged the cultivation of a culture where improvement is a collective journey.

Mr. Jacques Feghali, Chief Services Officer, reinforced the importance of departmental initiatives towards continuous improvement, urging every employee to be proactive in fostering a shared vision for progress.

During the convention, teams excelling in Business Improvement Initiatives were acknowledged for their contributions, underscoring the group’s commitment to innovation and teamwork. The event served as a platform to reinforce ALSAYER’s dedication to teamwork, customer focus, and ongoing development.