ALSAYER Group has always a futuristic vision that is racing against time, so in 1979 it took the initiative and succeeded to become the exclusive agent in Kuwait to market, sell and supply the high quality french Cofran oils, that can withstand high and low temperatures and is suitable for high-performance engines.
Great planning and futurestic vision are the most important reasons for success. Therefore, in 1976, Al Sayer Group acquired Bahrah Trading Company, the leading company in the field of supplying and selling heavy equipment and the most famous machinery in the world. Since joining Al Sayer Group, it has established its position as one of the most important companies in Kuwait.
In ALSAYER Group, “customer care” is a passion that comes before trade and profit. That is the reason we decided to provide Toyota customers with the best after-sales services. In 1976 we were keen on winning the Yokohama Tyres dealership, which is considered one of the best tyres worldwide, enabling customers to enjoy more safety and comfortable drive on roads!
Opening of Ahmadi new cars showroom on march 21, 1972, which also includes a service center and genuine spare parts outlet. That was the beginning of our steps to spread geographically inside kuwait
ALSAYER Group established an animal feed factory in June 1966, which produces animal foodstuff, From the finest basic ingredients. And by setting a high-quality standards overall, it became the market leader in Kuwait.
The ALSAYER Division for Toyota Spare Parts was founded in Shuwaikh. This division was created to meet the growing demand for high-quality spare parts and to ensure that customers receive reliable and efficient service.
ALSAYER Group was the first in the Middle East to introduce a computer system for customers, pioneering digital innovation in the region. This groundbreaking initiative revolutionized customer service by streamlining operations, improving efficiency, and enhancing the overall customer experience.
ALSAYER Group, in partnership with Toyota, is credited with introducing the first installment payment system in Kuwait and the Arab world. This innovative financial model was introduced to make car ownership more accessible to a wider audience, allowing customers to pay for vehicles in manageable monthly payments rather than upfront in full.
The first Toyota showroom was in Qiblah area, and it was part of the AlSayer family house. It contained a group of Toyota cars that have proven their capability over time.
The launch of Toyota Land Cruiser by ALSAYER in Kuwait shifted consumer preferences in the market landscape. The vehicle’s durability, luxury features, and off-road capabilities attracted a broader audience, from adventurers to those seeking prestige. As a result, ALSAYER capitalized on this demand, enhancing its market presence and influencing customer buying patterns in the region. This shift shows how a premium product, such as the Land Cruiser, can redefine consumer preferences in the automotive market of Kuwait.
