A grand celebration was recently held to mark the 70th anniversary of ALSAYER Group reflecting the remarkable success story of the Group dating back to 1954. It has been a journey spanning seven decades of achievements and successes facing several obstacles and challenges. The foundation of the business was laid by Mr. Naser Mohamed Al-Sayer and his brother Mr. Bader Mohamed Al-Sayer with a big dream that was enhanced by an insight into the future, ambitious steps, and unlimited passion.
Our story began in 1954 when Mr. Naser Mohamed Al Sayer wrote to Toyota asking them for the catalogues for a 4WD vehicle that he saw in the Readers Digest Magazine. Our initial footprints were marked with the emergence of the first Toyota car in the Arab World and the Second Representative of Toyota globally.
A moment of unity and celebration at ALSAYER, as leaders come together to commemorate a significant achievement. Through collaboration, vision, and dedication, we continue to mark milestones that reflect our unwavering commitment to excellence and progress.
